Former VisitEngland Chief Is New Chairman Of Scilly’s Islands’ Partnership

James Berresford

James Berresford

The former Chief Executive of VisitEngland has been appointed the new Chairman of the Islands’ Partnership.

James Berresford will take up the non-executive role for an initial three-year term.

The position has been vacant since last summer, when former Chairman and Duchy Land Steward Chris Gregory stood down.

David Jackson, the Partnership’s Executive Director, says James will bring a wealth of knowledge and expertise to the organisation, having had a long and successful career in tourism.

Before his time as Chief Executive of VisitEngland, the country’s tourist board, Mr Berresford was Director of Tourism for eight years at the North West Development Agency.

He led the development and delivery of the first ever national tourism strategy for England and has run multi-million pound business development and marketing initiatives.

Vice Chairman of the Partnership, Robert Francis, said: “We are extremely pleased to welcome James to the Islands’ Partnership Board of Directors.

“Indeed we are honoured that so soon after stepping down as VisitEngland’s Chief Executive, he has decided to impart to us here on Scilly his immense passion for and expertise in tourism.

“I am sure his strong, impartial leadership will be invaluable in enabling us to build a confident and secure long-term future for Scilly’s visitor economy.”

James first visited Scilly in 2014 and, at the time, told ScillyToday that the islands were one of VisitEngland’s “greatest assets.”

He says Scilly is “a unique and truly distinctive destination” and he’s looking forward to sharing his experience and enthusiasm, “to help steer the continued development of a sustainable visitor economy and to support island businesses to grow and prosper.”

And he said the Islands’ Partnership had done a terrific job in he last three years, turning around the tourism economy and driving up visitor numbers after years of decline.

One Response to Former VisitEngland Chief Is New Chairman Of Scilly’s Islands’ Partnership

  1. Adam Morton, St.Martins March 7, 2016 at 6:04 pm

    Wasn’t he the clever clogs that came up with the bright idea of cutting our prices so the SSco could charge more ? Would explain why he was selected! The islands seem to be a haven for ex development agency staff imparting their wisdom, gained from years of development courtesy of other people’s money!