Islands’ Partnership Celebrates Good Season But Warns On Complacency
The Islands’ Partnership is celebrating a second consecutive year of increased visitor numbers to the islands but they’re warning businesses not to become complacent.
Executive Director David Jackson says there was a 9% increase in visitors this season, building on the 6% rise in 2014.
But he warns that Scilly still “needs to up its game” in order to compete with other destinations, particularly for new visitors to the islands.
David says the work of the Partnership “is clearly bearing fruit” and that the team has worked hard to deliver “a highly desirable brochure” for the third year.
Their award-winning website, visitislesofscilly.com has also performed strongly, he says, with more than 540,000 visits, a 28% increase on last year. There were over 76,000 visits in July alone.
But David said there “is still much to be done to ensure that Scilly is an attractive destination for new visitors.”
He said the IP will continue to improve the on-island visitor experience, transport links and length of season through the development of new products and joint initiatives.
Next season they’ll introduce an on-island pocket map and guide to Scilly, and believe the new events programme will attract visitors at times when traditionally the islands have experienced dips in numbers.