Annual Visitor Survey Launched On Scilly
Executive Director David Jackson says the online questionnaire should find out what tourists want and help shape the Partnership’s strategy in the future.
David expects that up to 2,000 holidaymakers will take part and they’ll be asked where they have come from.
The 2014 survey revealed that 98% of visitors were from the UK, but the proportion of visitors from the southwest fell from 38% in 2013 to 33% last year. That means Scilly is attracting more visitors from elsewhere in the UK.
2% are overseas visitors and 24% of them came from Germany, with 14% visiting from Holland.
This new survey will also reveal whether our visitor age profile is changing.
57% of 2014 visitors were at least 45 years old and around 1 in 5 were of retirement age.
Only 6% of respondents were day-trippers.
David says questions on whether visitors are flexible over arrival day could be valuable in assessing the importance of traditional changeover days and weekend travel.
A quarter of last year’s visitors were newcomers and 42% travelled here following a personal recommendation.
2014’s visitors were most satisfied by accommodation and inter-island boating, eating out and activities.
Travel experience also scored fairly well for customer service and information but not so well for cost or flexibility. Air passengers were more satisfied than boat users.
Only the retail and grocery provision scored less than average.
The Partnership will be hoping to repeat 2014’s result where 98% of visitors rated their holiday experience as either ‘excellent’ or ‘good’ and nearly everyone said they would return.
The IP now has two staff working on event management and visitors will be quizzed on what type of festivals or attractions appeal to them.
David says this new survey will provide a benchmark to measure how successful the IP’s attempts to develop tourism here have been.
Anyone taking the survey will also be asked what they think of the new Porthmellon Innovation Centre, built on the old wholesalers site, and the Council’s other European funded work.
David says the islands have received significant funding for these projects and there’s an obligation to gauge the reaction of visitors. They want to know whether the investment has improved the visitor experience at the airport and Porthcressa.
Visitors can complete the survey on Visitislesofscilly.com until the 15th November and you’ll have the chance to win a bespoke Tanglewood Kitchen Christmas Hamper.
A specialist agency will assess the data and it is hoped that the results will be published in January.