Register Office’s Use Of Social Media Highlighted By National Newspaper

Porthcressa Register Office

Porthcressa Register Office

The Isles of Scilly Register Officer has been highlighted in a Guardian newspaper for the way it uses social media.

The article explored the way local authorities are employing Facebook and Twitter to promote their services.

While Scilly’s Council doesn’t have a corporate account on either of these sites, it said the Register Office was using their own profiles to promote their weddings and civil partnerships.

Chief Registrar Alison Gardner said she was surprised to see Scilly named in the article. But she was also pleased because they’re keen to promote these services.

Alison says she was given permission to set up the ‘Celebrate on Scilly’ Facebook page and Twitter accounts, because they’re seen as inexpensive ways to raise the profile of the Register Office.

In July’s Policy and Resources Committee meeting, Alison told councillors that she has a limited advertising budget of just £150 a year.

But by using social media, she’d managed to increase the number of ceremonies booked by 27% in the past two years.

Alison says her team needs to be careful what they write, because of the nature of their work. She says she tends to post nice photos of the islands to encourage visitors to make a booking here.

Facebook, which Alison says is more “user friendly,’ tends to be the most popular of the two sites with people generally following up by email.

And she says she intends to carry on using social media to bring more business to the Register Office.