Islands’ Partnership Seeking More Support From Food And Service Businesses

islands partnership jon ma amanda dave meneerThe Islands’ Partnership says they have had an excellent response to their recruitment drive for members.

Partnership Manager Amanda Pender says accommodation providers have, “come in their droves.”

Some people have even signed up to join the Partnership who don’t need to be in the brochure, as they’ve no business to promote. Amanda says they wanted to join as individuals because they feel that supporting tourism is important for Scilly.

The Partnership has introduced a special ‘Benefactors’ rate because of this.

Jon May has signed up. He would encourage all locals to join as he says if the economy prospers here, then everyone benefits. And he feels everyone in the community has a role to play because it’s such a small place.

From Radio Scilly

The Islands’ Partnership talk about next steps for the brochure

Jon says Scilly needs to raise its standards because travellers are getting more choice and are becoming more discerning.

The membership drive was run in parallel with selling space in the brochure. You’ll need to be a member to advertise in it next year, which represents a different approach by the Partnership.

The closing date for advertising in the 2014 tourism brochure was extended to last night, although Amanda says she’d like more food businesses, shops and services to promote themselves.

Amanda says Scilly is not just about accommodation but also about good food, activities and the transport that gets people here, so it’s important to feature that in the brochure.

She understands that food producers may feel that their promotion is covered in the new Food Directory, which has just gone to the printers.

That guide, being produced by Food Champion Issy Tibbs, offers free listings, but Amanda says the brochure will have a larger print fun of 45,000 copies and it will be placed at Tourist Information Centres across the country.

The biggest difference with next year’s brochure will be the type of images used. The Partnership commissioned around 2,000 photos showing people enjoying a range of activities and engaging with our landscape.

Dave Meneer says that’s been done to showcase what you can do here and to appeal to our target type of visitor. He says they’re aiming for older families with children, while also maintaining our more traditional market of ‘empty nesters.’