ITV1 Show Boosts Tourism Website Views

simply scilly website 2013Tourism staff are hoping that a thirty minute primetime TV show featuring Scilly will bring extra holiday bookings.

ITV1 broadcast Ray Mear’s Wild Britain on Friday night. The programme, recorded last May, featured harvesting limpets, the hedgehogs imported in the 80s and St Mary’s wildlife expert Will Wagstaff.

Insect expert Ian Beavis, who has worked with the Wildlife Trust, talked about the rare red barbed ant found on St Martin’s.

Recent episodes of the series have been watched by 3.35m people, around one-third more viewers than ‘An Island Parish.’

Julian Pearce from the TIC says use of the Simply Scilly website doubled overnight with 2,955 people logging on following the broadcast, compared to 1,402 the day before the programme. The footage of Scilly has also been praised on Twitter.

‘Gullfinch’ wrote that the programme moved his wish to visit Scilly to the “top of his list.” And ‘Stoner McT’ tweeted that, “the Ray Mears programme still made me want to continue returning every year!”

The episode is still available to view on the ITV Player. Viewers in Wales won’t see it on television until 11.35pm this Thursday.


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