Cornish Marketing Agency Appointed By Tourism Partnership

The Islands’ Tourism and Business Partnership has a new marketing agency.

Truro-based Wolf Rock beat five other local and national agencies to the appointment, following presentations made on St Mary’s on November 8th.

Partnership chair, Chris Gregory, said the team of five have a wealth of expertise and includes Angelo Spencer-Smith who worked with drinks company Red Bull during its rapid growth and Dave Meneer, who launched the Eden Project and was chief executive of Jamie Oliver’s restaurant, Fifteen Cornwall.

Chris said: “Wolf Rock is young but hugely experienced and multi-talented in all the right areas of expertise and we are delighted to have been able to snap them up to devote all that talent and experience to tourism on Scilly.”

The company will be expected to work closely with the Partnership in developing campaigns to attract new visitors as well as motivating existing visitors to keep coming.

The Partnership has said it wants to halt the decline in visitor numbers in 2013 and see further growth in 2014 and beyond.

 



10 Responses to Cornish Marketing Agency Appointed By Tourism Partnership

  1. Sabine November 27, 2012 at 12:25 pm

    People sitting comfortably in glass houses should not throw stones!

  2. Adam Morton,St.Martins November 27, 2012 at 9:25 am

    I dont think there is any point in denying that Ted has some points.
    On the other hand I would say that Scilly has a good range of accomodation covering a range of standards and prices.I think you would be lucky to get a cottage anywhere in the west country in August for £800 though I do think that more could be done to promote the lower season by lowering prices on empty properties.You cant say its just the price, I know of several properties that go for£1800 a week who fill up quicker than ones costing £400!part of the trouble is that the lower priced properties cannot afford to advertise in the council brochure even if they meet tourist board standards.The main aspect in my mind is that the fare here can cost more than the accomodation especially if your camping!Yes I agree the service standards in SOME cases are way too low but service isnt free! (to the proprioter)We have a short season and the income generated just isnt enough for fancy advertising,A simple website with all the properties on it for a basic price would help the proprioters and help the tourists do a simple comparison.The Orkney Islands website looks just right to me but then so do most things up there.The travle,the prices,the accomodation,the rising visitor numbers and their renewable energy program!

  3. exholidaymaker November 26, 2012 at 11:04 pm

    high prices and falling tourist numbers – any connection?

  4. Ponder Stibbens November 26, 2012 at 12:29 pm

    We had some friends stay here for a week in a self catering property which was no more than a very small 2up 2down, it cost £800 for a week and they even had to provide their own toilet roll and bin liners!

    £800 will buy you any awful lot of holiday some where else.

  5. Kastri November 25, 2012 at 11:32 pm

    I think some of the points are valid albeit negative – the travel infrastructure will take abit of time to sort – pricing, availability and quality can be addressed now-depends how much you want to entice. A recent stay by friends in self catering, which had never be decorated or attempts made to make comfortable at an extortionate price clearly dosnt work – they won’t be coming here again. The official response when raised ‘properties go back to fore-fathers’?!?! They can still be made pleasent or charge accordingly.

  6. Steve November 25, 2012 at 10:29 pm

    Oh dear, I hope that not too many would-be visitors read Ted’s comments. Amusing they may be (although personally I found them self indulgent rather than funny) but at a time when holiday destinations across Europe are competing hard for business, help like this we can do without.

  7. Bubbles November 25, 2012 at 6:33 pm

    Yes Ted some of your points maybe viable but putting negative comments on here isn’t going to help the islands is it?!!!!!!

    • Nobby Nobbs November 25, 2012 at 8:30 pm

      Yeah but he’s right though

      For the price of a return flight from Newquay, you can take a weekend break in most European city’s and that includes the hotel.
      Plus when you get there you will experience this thing called ‘customer service’ which is something a lot of island businesses have no concept of.

  8. Ted November 24, 2012 at 11:22 pm

    Good luck selling a holiday destination that’s cut off from the mainland every Sunday, or when it’s a strong wind. Or very wet at Lands End, or just a medium cross wind.

    Come to the isles of scilly where you’re quite likely to get over, and quite likely to get back. Easily accessible from Lands End or Newquay, except by train or car.

    Fine dine at our multitude of pubs.

    Visit our shops and cafes when they choose to be open.

    Stay in guest houses at four star hotel prices, or rent someone’s flat with original decor from 1977.

    Ps, we’ll moan when you go in our co-op.

    • Nobby Nobbs November 25, 2012 at 8:32 pm

      Be fair, we’ll moan when we’re in the co-op regardless of whether there are any tourists in there.