Tourism Partnership Runs Branding Sessions

Tourist Information Centre in Hugh Town

The Tourism Partnership has brought over an expert to consult with islanders on how it should present itself to locally.

The public and private sector partnership is now responsible for the promotion of Scilly, having taken on the remit of Island Marketing and Island Tourism.

Over the last week, they’ve invited islanders to help them define their identity. They want to create a logo that sums up Scilly and which they hope will be an emblem that unites tourism interests.

The partnership has brought over artist Reseigh Fooks for workshops where attendees describe each islands’ ‘personalities and values.’ Locals were asked to bring something that represents their view of Scilly. On St Martins, cowrie shells were a popular choice amongst attendees.

The LAG has provided grant funding for the exercise, which has included participants on the off-islands and included a session for St Mary’s at the Country Guesthouse last night.

The workshops compliment the Blue Sail consultants’ recommendations over the future of tourism, which led to the creation of the partnership in the first place.

 



3 Responses to Tourism Partnership Runs Branding Sessions

  1. Peter September 29, 2012 at 7:21 pm

    You cannot be serious! See my recent posts re the collapse of the tourism industry under the articles about the airport running out of money. The whole economy of the islands faces meltdown and the response is to draw some pictures at public expense! As if that is going to make any difference to the crisis. Still, it’s a nice thing to do. Useless but nice. A suggested alternative would be to have a videoed and amplified mass meeting on Holgate’s Green facilitated by a national celebrity who loves the islands (I dunno, that birdwatcher chap out of The Goodies, for want of a better idea), whereby islanders can brainstorm how to get the islands out of the risk of the financial and social disaster which is just round the corner. Or draw pictures.

  2. Adam Morton,St.Martins September 27, 2012 at 3:50 pm

    We are doomed!
    Im sure a cowrie shell logo is going to do loads to encourage back our visitors and make them turn a blind eye to the fare here costing more than the holiday! If a product is good enough it sells its self.

  3. Tony September 27, 2012 at 12:26 pm

    Surely you have local artists that have a better understanding of the Islands and it would put a bit of money in their pocket keeping it in the Islands and a big saving on fares and accommodation.