Scilly Featured In Visit England Trade Magazine

Our islands have featured prominently in a six-page spread in Visit England’s industry magazine, Quality Edge.

The article, accompanied by stunning photographs, discusses the challenges facing Scilly as a destination, including fewer repeat visitors and the pressure to develop, while maintaining Scilly’s image of remaining unchanged.

There are interviews with various people involved in tourism such as Duchy Land Steward, Chris Gregory, Bryher Shop owner, Zoe Dan and Tresco Estate’s Alasdair Moore.

The article also describes some of Visit England’s activities here, like the housekeeping and breakfast preparation courses they ran earlier in the year.

Julian Pearce from the Council’s Economic Development department said the article has a circulation of some 23,000 copies and will increase our visibility with other tourism professionals in the UK, rather than with visitors themselves. It also gives Scilly a clear ‘identity’ as a destination in its own right.

He said that’s important, especially with our neighbours in Cornwall, who have one of the highest rates of tourism in the UK and could make recommendations to their guests for onward trips to Scilly.

Sophie Hughes from the Tourist Information Centre said they’ve worked closely with Visit England to introduce the accreditation system for accommodation providers. And this, she says, isn’t just about rating the properties, but also working with the owners before and after a visit to make sure they can reach the required standard.

Sophie said they’ve tried hard to get away from the ‘one size fits all’ view of the accreditation scheme. She said there’s a need for all grades of accommodation in Scilly and the scheme is about trying to achieve the best quality at each level.