Last Few Days For Getting Ads In Brochure

Tourism businesses that want to appear in the official Islands’ guide have just a few days to sign up for an advertisement.

Sophie Hughes of the tourist information centre says she’d like to encourage new advertisers to support the annual publication. Around a fifth of local firms don’t appear in the brochure.

The money raised from advertising meets the design and publication costs and additional cash will also fund the work of the new Tourism Partnership.

There’s been reduced print run over the years, down from 80,000 copies in 2008 to an estimated print of 50,000 copies next year but Sophie says it’s been reduced in line with increased downloads from the Simply Scilly website.

People appearing in the guide also get listed on the website.

Sophie says the cost of advertising has gone up minimally, with the smallest ad for accommodation coming in at £108, which she says remains excellent value for money.

And she confirmed that the look and feel of the brochure will stay broadly the same next year. She’ll be on the lookout for new cover images but the bulk of the content will be familiar.

This is the final year of the existing three-year contract with Falmouth–based designers Gendalls.