Island Parish Best Promotion Opportunity For Islands

Tourist Information Centre in Hugh Town

The TV programme, Island Parish, provided one of “the best opportunities the islands have ever had to promote themselves.”

That’s according to Councillor Marian Bennett who told the Tourism Board meeting that the TV series gave “24 hours of the most beautifully photographed advertising” and many people had told her they’d never heard of Scilly before the series aired, but were now regular visitors.

But she also warned that many locals had been uncooperative with the production company and that should never happen again.

Marian said the islands should also be grateful to the programme’s director, Nigel Farrell, who died earlier this year.

Marian’s comments came during a presentation by Island Marketing, the membership organisation that helps promote Scilly as a tourist destination, which says its public relations activities this year have produced over half a million pounds worth of media exposure for the islands, based on what it would have cost us to advertise.

Jess Smalley from Mercury PR, the company who provide promotional services for Island Marketing, told Councillors that Scilly has been featured on ITV’s This Morning programme, as well as articles in the Guardian and Telegraph and magazines such as Lonely Planet and Coast.


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