Businesses Should Pay More For Tourism Marketing

Tourist Information Centre in Hugh Town

Businesses are going to have to pay more into the new tourism body to get a better service for Scilly.

That’s the view of the Joint-Chair of Islands Tourism, Euan Rodger.

Euan says that, considering the importance of tourism to the islands, Scilly spends relatively little on marketing, which is something that needs to change if we’re to be competitive as a destination.

The ‘task-and-finish’ group that is setting the legal framework for the new tourism body to replace the Council, Island Marketing and Islands Tourism is making progress and he feels the new body will be operational in March. And he hopes that the new tourism body will have more money to market the islands.

There is no statutory obligation on the Council to fund tourism services and that has restricted the amount of public money in the past. The private sector has also failed to put enough money in and Euan says there needs to be a shift in thinking, with the private sector businesses, as the main beneficiaries of tourism here, putting more money into the pot.

Euan thinks that the new body will have a central membership fee with optional payments for things such as special marketing campaigns, depending on the needs of individual businesses. Costs for advertising in the 2013 brochure and membership rates for the new tourism body have yet to be decided but the task-and-finish group is looking at that.

 

Need To Develop Website

 

Figures show that the numbers of brochures being printed and sent out are going down, with more people using the internet to get information or download a copy. Euan says that means the new tourism body must focus on developing the website in the future.

From Radio Scilly

Hear the full interview with Euan Rodger

Islands Tourism views the business and Council partnership as a better way to operate tourism services here. And when pressed on who will lead the new body, Euan said the task-and-finish group will define the capabilities required when recruiting the Managing Director of tourism adding that Islands Tourism feels that person should be based in Scilly but some roles, like marketing, could be mainland-based.

Euan says he is still campaigning for the Olympic torch relay to start its 70-day procession around the British Isles here, instead of Land’s End. He’s speaking with contacts who are close to people high up in the Olympic organisation and says, “it’s not what you know but who you know” that counts.

He isn’t sure whether the Council has additional clout to add to his Facebook campaign and says he hasn’t asked the Town Hall either but says he’s happy to join forces with anyone in the Authority who may be able to help.