Truce Declared In War Of Words With Jersey

Tourist Information Centre in Hugh Town

A truce has been called between our Tourist Information Centre  and the Tourism Authority in Jersey.

Our town hall was unhappy about the tax haven off France making claims that it  was warmer than our islands.

And they told them so by letter and in a number of national media interviews.

The Jersey tourism officer has now written to our town Hall saying they have enjoyed the challenge and hope that both parties have benefited from exposure in the media.

They now say their campaign slogan that Jersey is the warmest place in the British Isles is not just about the temperature but also refers to the warmth of their people.

Their tourist board says their television advertising campaign begins this month and, because they want to differentiate themselves from other UK destinations or conflict with our position, Jersey won’t use the word “Britain” in the ads.

Town Hall Tourism staff say they’ll let the row lie for now.

Jersey Tourism has had some challenges recently. In 2008 press and TV ads were cancelled when stories of abuse at a former Jersey children’s home emerged.